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This Logo was developed as a custom visual identity for the NBA player, Jonathan Kuminga (Atlanta Hawks), seeking a distinctive personal brand that could be used across digital platforms, apparel, merchandise, and future business ventures. The objective was to create a timeless, versatile mark that reflected the athlete's personality, while remaining recognizable across a wide range of applications.
Jonathan Kuminga
Logo Identity & Design / Branding / Creative Direction
This Logo was developed as a custom visual identity for the NBA player, Jonathan Kuminga (Atlanta Hawks), seeking a distinctive personal brand that could be used across digital platforms, apparel, merchandise, and future business ventures. The objective was to create a timeless, versatile mark that reflected the athlete's personality, while remaining recognizable across a wide range of applications.
My role included researching visual directions, sketching and refining concepts, developing the final logo system, and preparing production-ready assets for both digital and print use. Throughout the design process, I focused on creating a clean, scalable identity that maintained its impact across everything from social media graphics and apparel to branding materials and promotional content. The final deliverables included multiple logo variations, file formats, and a complete identity package to ensure long-term consistency across the client's brand.